How car dealers can use text messaging to reduce costs
Mobile marketing campaigns do not always take the form of bulk messaging, where you have a database of mobile numbers that you broadcast a message to in the hope that you receive a response. An inbound...
View ArticleSMS is dead! Long live the text message!
It seems every few months a new report or article is published proclaiming that text messaging (SMS) is dead. This is usually accompanied with a review or some blatant advertising for the latest and...
View ArticleA consumer guide to short codes and text costs
There is a fair bit of confusion that arises with some people as to what a short code is, what is its purpose, and how much does it cost to text? These are quite valid questions and in the post I’ll...
View ArticleIs your mobile screen big enough for more adverts?
The rise of the humble mobile phone is phenomenal. For most, they are never without their mobile, and when it beeps or vibrates, they check to see what it is. It is a marketers dream! We’ve all become...
View Article5 ways an inbound SMS keyword campaign beats other methods
Text message mobile marketing for business is still the most effective way for an organisation can use mobile advertising to promote their business. We are not talking about bulk messaging, but rather...
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